Indian Ocean Conference 2024 A Design Journey

Overview
The Indian Ocean Conference (IOC) 2024, held in Perth, Australia, brought together over 300 delegates from 40+ countries. This prestigious event, organized by India Foundation in association with the Ministry of External Affairs, Government of India, focused on the theme"Towards a Stable and Sustainable Indian Ocean”
Our Role
As the design partner for IOC 2024, Karmanya Studio was responsible for conceptualizing and executing the complete visual branding for the conference. From creating the brand identity to designing physical and digital assets, our goal was to deliver a cohesive and impactful experience that reflected the vision and prestige of the conference.
The Challenges
Creating a comprehensive visual identity system for a high-profile international conference that would have

Universal Appeal

Developing visuals that transcend language barriers and resonate across cultural boundaries

Protocol Compliance

Adhering to strict governmental guidelines while delivering innovative design solutions

Time Efficiency

Successfully managing rapid turnaround times for multiple deliverables without compromising quality

Brand Consistency

Ensuring seamless visual harmony across digital platforms, print materials, and environmental graphics
Our Innovative Approach
Early Adoption & Innovation
As early adopters of AI technology in design, we recognized IOC ‘24 as the perfect opportunity to push creative boundaries while maintaining professional excellence.

Strategic Implementation

Our approach began with establishing core brand elements - typography, layouts, and color schemes - creating a strong foundation for the identity system. This traditional groundwork was crucial for ensuring AI integration would enhance rather than overshadow the theme.

AI as a Creative Catalyst

Leveraging Midjourney, we generated visuals that perfectly aligned with the conference's themes of maritime cooperation, sustainability, and regional partnership
BRAND IDENTITY
These visuals became integral components of the brand identity, featuring prominently in banners, brochures, and digital assets.
OUTDOOR BRANDING
Event  Collaterals
Custom-designed for each participant, reflecting the branding.Designed Booklets and Brochures to provide key information while maintaining aesthetic consistency with the event theme.
Social Media
We created engaging social media posts to promote the event, showcasing its theme and key highlights to a global audience.
Coffee Table Book
• Documented the history and evolution of IOC.
• Highlighted discussions, keynotes, and outcomes from the conference.
• Incorporated a sophisticated layout that balanced text with AI-generated visuals.
Pushing Boundaries, Delivering Excellence
The Indian Ocean Conference 2024 was a milestone project for Karmanya Studio, showcasing our ability to blend innovation with design excellence. From pioneering AI-generated visuals to crafting cohesive branding across all mediums, we delivered a visual identity that truly resonated with the event’s prestigious global audience. This project reflects our commitment to creating impactful, meaningful, and forward-thinking designs for our clients. We are proud to have contributed to such a significant international event and look forward to shaping more memorable experiences in the future.

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